Guest Post & Giveaway – Erotic Romance Tops the Sales Charts by Beth Kery
Join Beth Kery today & her analysis of why Erotic books are so – - – - hot – enjoy!
We all know it’s true, erotic romance is more popular than it’s ever been before. The question is, why? One can’t ask the question without having four words pop into their head: Fifty Shades of Grey. I call E.L. James’ blockbuster bestseller a gateway piece of literature, because it opened up a floodgate for millions to not only the joys of sexy romance, but also to the wonderful experience of reading. Young and old, men and women, housewives and Army colonels are admittedly addicted to this book.
And they want more.
There are likely many factors that went into the Fifty phenom—the popularity of Twilight, an increased interest in fanfic, the tried and true romance formula of an enigmatic, elusive billionaire and innocent virgin. It’s the latter element that I’d like to address here today. This is also the trope I utilized in my current serial novel, Because You Are Mine, currently being released in installments every Tuesday. So many people focus on the eroticism of books like Fifty Shades of Grey, but it seems to me that at least some of the popularity of the books relates to the billionaire/virgin theme so successfully utilized for decades by category lines like Harlequin’s Presents and Desire. You know what I mean, the books with titles like The Greek Tycoon’s Virgin Nanny, or something like that. In my opinion, what E.L. James did, at least in part, was blend erotic romance with this ‘sure thing’ trope, the result being a singularly robust chart topper.
Erotic romance was a thriving industry before Fifty Shades ever hit the bookstands, popularized by groundbreaking independent publishers. The readers in this market often didn’t want old-fashioned, meek heroines, however, they wanted a mature woman who was ready and willing to experiment with some adventurous kink along with her romance. An alpha hero male was there, but he often wasn’t of the billionaire-sheik variety. Erotic romance was a brash, bold genre that wanted to shatter old romance stereotypes…and did, in many respects. But that doesn’t mean that old love of the dominant billionaire who can sweep the innocent off her feet will ever fade. Fifty Shades of Grey taught us that.
We’ve loved the trope forever, in everything from Cinderella to Jane Eyre to Pride and Prejudice. An innocent lives inside of all of us, after all. We know how to see through her eyes, even if we’ve matured many years past her. It’s exciting to read about this seemingly impenetrable, dominant male being felled by the heroine’s genuineness, her freshness. I love that trope, and came to realize it works better with eroticism than I would have initially thought. In Because You Are Mine, it was stimulating to explore the give and take between Ian Noble and Francesca Arno. He gifts her with the powerful knowledge of her sexuality and beauty. He surrounds her with luxury and lush sensuality. She, in turn, gives him the invaluable prize of acceptance and healing—perhaps something only an innocent can confer.
Herein lies at least part of the reason for the current success of erotic romance; it was successfully channeled through this very familiar trope. It feels acceptable to people somehow, in a way that previous erotic romance might not have. As an author who recently wrote the trope, I have to admit it was a ton of fun. Does this mean readers are doomed to read dominant billionaires and virgins having kinky sex for an eternity? No, of course not, but it should be a choice, given its appeal. As readers come to love the erotic romance genre, however, hopefully they’ll discover the vast number of choices out there that also might appeal.
Because choice is always a good thing. Don’t you agree? Love to hear your comments below!
Giveaway: One copy, BECAUSE YOU ARE MINE, to a randomly chosen commenter – good luck!
Beth Kery is the national bestselling novel of over thirty novels and short stories, including the sizzling serial novel, Because You Are Mine. You can find out more about Beth and her books at her website | Twitter | Facebook